I can’t begin to tell you how many wannabe network marketers never truly master the skill of building effective capture pages. Instead, they waste all of their precious time and hundreds (if not thousands) of their hard earned cash chasing after some new “secret” marketing technique.
 
Now I’m the first to admit that capture pages aren’t the “cool” trick to building your business. Some new tool from a guru that promises 800,000 Twitter followers and 12,000 Facebook friends in 48 seconds seems WAY cooler…

But at the end of the day Capture Pages and the marketing funnel that goes with it are the only thing you can rely on to bring success in your business.

So I want to take a minute to get back to some basics. And in this first article I’m going to cover the first element of a successful capture page.

Element 1: Your Target Market

Before you ever start to write out what your capture page should say, first decide who you are trying to target. As you learned in my free boot camp series, a descent message to the perfect audience will perform better than an awesome message to the wrong audience. So make sure you have an idea of who exactly your page is targeting. You can then quickly formulate the words on your page to best sell your bribe to that particular audience.

For example, let’s say the bribe I’m offering is a free video training series about how to be successful in network marketing. If I just created a general capture page to send my visitors to that talked generically about the free videos, I would likely never get that great of a response.

Instead, I would start by separating my visitors into different groups based on exactly what they were looking for. Some of my visitors may be interested in generating free MLM leads, others may be interested in learning how to talk to their prospects on the phone, and so on. My free videos can help with all of these issues. But I would still create a different capture page for each group of people that would talk about how my free information will help them with their specific need.

In fact, with that in mind think of how different your headline would be for each page, even though each page is selling the same thing (free videos).

If someone was interesting in generating free MLM leads, my headline may say:

“FREE Videos Reveal How To Generate A Tidal Wave Of Free MLM Leads And Explode Your Bank Account With Cash At The Exact Same Time”

If my page was targeting someone who was interested in learning how to position themselves with their prospects for better results, my headline may say:

“MLM Sponsoring Pro Reveals His Method For Sponsoring New Distributors As Quickly And Easily As Checking Your Email… All Without Facing Any Rejection!”

Notice how different my headlines are (even though they’re selling the same thing), and how each headline is specific to what each audience really wants.

Go here to continue with more Free MLM Lead Generation Tips

Every business needs a continual flow of quality leads in order for business to grow and thrive. Without leads your business will die. MLM lead generation will take some work, but with a bit of effort and patience you will be able to create a consistent flow of leads in your funnel.

Marketing Your Business With Articles

If you enjoy writing, you probably want to consider writing articles about topics that relate in some way to your business or product. If you are not so thrilled with writing, you can hire a writer for very little cost.

After the article is written it needs to be submitted to many article directories. Vary the text of the article using an article spinner or you can simply re-write your article several times. At the bottom of each article you should put a short blurb about your product and where to find it. This should be done rather subtly without a lot of fanfare.

Website owners in search of quality content for their websites will come to the article directories. If your article is good quality, chances are one or more site owners will copy your article, resource box included, and add it to his or her site. This is exactly what you want. If you sent your article to 100 directories and 25 people visited those directories and took your article for their website, that is 125 new links to your product via your author’s resource box!

You can learn more about Article Marketing here.

Using Email To Generate Leads For Your Business

The simplest way to use email to generate leads is to use a signature line on every email you send out. It should have information similar to the author’s resource box you created for article marketing.

An autoresponder can help you do a larger emailing campaign. Create or outsource a series of emails, load into the autoresponder, set the dates for the emails to be sent out and that is all you need to do. Be particularly careful that your email campaign is not construed as spam. There are very strict anti-spam laws that do get enforced. Being branded as a spammer will sink your business fast.

Learn more about Email Marketing here.

Using Pay-Per-Click To Generate Leads

Pay-per-click (PPC) ads are sometimes seen as the holy grail of Internet marketing. This is true and false. If done right, PPC ads can generate many leads. If done poorly, all you will get from your PPC campaign is empty pockets. Carefully monitor your PPC campaigns because it is very easy to find yourself owing thousands of dollars to the PPC company.

Learn more about Pay Per Click marketing here.

Using Forums To Generate Leads

Using forums for MLM lead generation is quite fun. Simply go to a forum that is related to your business and take a look around. See what the general culture of the forum is before jumping into any discussions. Once you have a feel for the forum, post a comment or start a new topic, but make sure your contributions are adding something to the discussion and are not blatant advertising. Your signature line on a forum is used the exact same way as it is used in an email. People will trust you and you will generate leads for your network marketing business online before you know it.

Learn more about Forum Marketing here.